Time & Location

Thursday, September 6, 2007, 3:30PM - 4:15PM, Ballroom

Speakers

Nicholas Vitalari (Moderator), Executive Vice President, The Concours Group
Miko Coffey, Head of Digital Media, NESTA
Scott Mark, Enterprise Application Architect, Medtronic
Doug Marshall, Senior Manager of Service Solutions & Operations, Responsys
Lee White, Social Media Champion, GlaxoSmithKline

Abstract

Whatever we thought we knew about personal computing and workplace computing may now best be termed "uncomputing." Enterprise 2.0, new media, consumer-led innovation and a plethora of digital devices overturn traditional assumptions about the "end-user" point of use experience. What should companies do? What really works? Are there emerging best practices? The "Web Practioner" panel will explore the industrial, business, regulatory, productivity and point of use dimensions of this revolution. The discussion will focus on creating real value at the point of use, not just simply technology adoption. Join us for a stimulating interactive discussion.

References

• Application Architecture for the Enterprise
• Inside Conversation