SAN FRANCISCO, Calif. — August 28, 2007 — IT|Redux, New Rules for a New IT World, today announced the final agenda for the second edition of the Office 2.0 Conference to take place in San Francisco on September 5-7, 2007. The event will feature over 100 speakers and panelists, and include 6 keynote presentations and 21 panels.

The conference will be kicked off with a quick presentation of the exclusive applications developed for the iPhone by Etelos, and an introduction to the enterprise-grade WiFi network deployed for the event by Covad and Swisscom. This year, every attendee will receive an iPhone to support real-time collaboration during the event.

The first plenary panel will present a vision for the future of work enabled by innovative online services. It will be moderated by Om Malik, Founder, GigaOmniMedia, and include the following panelists: Steven Aldrich, VP Strategy & Innovation, Small Business, Intuit; Denis Browne, Vice President, Development, SAP AG; Danny Kolke, Chief Executive Officer, Etelos; Richard McAniff, Corporate Vice President, Microsoft Office, Microsoft Corporation; and Jonathan Rochelle, Product Manager, Google Spreadsheets, Google.

The second plenary panel will discuss new form factors for communication devices used by mobile workers. It will be moderated by Oliver Starr, Analyst, Guidewire Group, and include the following panelists: T.J. Kang, Chief Executive Officer, ThinkFree; Jerry Kurtze, Ecosystem Enabling Manager, Intel; Arthur Lin, Chief Technology Officer, Nokia; Dennis Moore, Chief Executive Officer OQO; and Rose Rodd, Vice President of Corporate Marketing, Palm. The conference will also host a Mobility Area and a SoHo Area that will showcase new communication devices developed by Ipevo, Nokia, OQO, Palm, and Sony.

The Enterprise 2.0 Track will address topics such as Culture & Technology, Death of the Application, Enterprise Collaboration, Infrastructure Technologies, Mindmapping & Collaboration, Online Communities, Social Computing, and The Web Practitioner. It will be concluded by a VC Panel that will identify opportunities for early-stage investments.

The Mobility & Productivity Track will discuss subjects such as APIs & Feeds, Mobile Productivity, Personal Productivity, Project Management, Standard Document Formats, and Technologies for Rich Internet Applications. It will also include a panel featuring the OpenSAM initiative, which is developing a set of standards enabling interoperability across multiple online services.

The Office 2.0 Conference is sponsored by Etelos, Fenwick & West, Sony Computer Entertainment America, Swisscom, ThinkFree, WebEx Communications, BEA Systems (NASDAQ:BEAS), Caspio, Coghead, Google (NASDAQ:GOOG), Intalio, Jive Software, OQO, SAP (NASDAQ:SAP), Zoho, 3TERA, Atlassian, Asta Systems, CentralDesktop, Cogenz, ConnectBeam, ContactOffice, Corel (NASDAQ:CREL), Diigo, DynoPlex, EchoSign, EditGrid, Empressr, GlobalLogic, Huddle, Ikordo, iNetOffice, InvisibleCRM, Jotlet, LongJump, Persony, QlipMedia, ServePath, SharedInsights, ShareMethods, SiteKreator, SixApart, Smartsheet.com, Sosius, spigit, Spresent, Techdirt, ThoughtFarmer, TIBCO Software (NASDAQ:TIBX), TimeBridge, Veodia, Vyew, and YouSendIt. Additional sponsorship opportunities are still available. For more information, please visit http://o2con.com

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About IT|Redux

IT|Redux is a weblog dedicated to the IT industry and the radical trends that are transforming it today. IT|Redux is the personal playground of Ismael Ghalimi (LinkedIn), a passionate entrepreneur and fervent industry observer, founder and CEO of Intalio, creator of BPMI.org and initiator of Office 2.0. Ismael is an advisor to several high-tech companies, including Diigo, EchoSign, EveryTrail, G.ho.st, Open IT Works, ThinkFree, Zoho (an AdventNet company), and 3TERA. Ismael is a professional scuba diver, instrument rated private pilot, and American V-Twin rider. For more information on IT|Redux, please visit http://itredux.com.

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